Build an Organizational Coaching Strategy for the Virtual Sales Era (BST)

Disruptions from the coronavirus and shifting customer preference to digital engagement forced chief sales officers (CSOs) to revisit the sales execution playbook. CSOs now must determine how to drive growth and deliver value in a new buying climate. CSOs lean more than ever on frontline sales managers to drive productivity and engagement, but they also face uncertainty around what coaching should look like in the era of virtual selling.
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