• Pradyut V. Hande
• 10 Oct, 2018

AI actually makes modern marketing more human by disrupting traditional monolithic marketing that relied heavily on mass broadcast communication with an inadequate, and often, inaccurate understanding of the target market. These practices relied more on generic trial-and-error where campaigns either created resonance with certain segments or breathed a brand disconnect with other segments, owing to the impersonal nature of the communication.
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