• Martin Meulenkamp
• 15 Feb, 2019

This theme refers to the core of the organization and how the organization aims to demonstrate the same message to all its internal and external stakeholders. This message should be coherent, credible and represent the company's ethic. Four drivers are important indicators within this theme; internal communication, strategy & goal alignment, vision & values and reputation & brand. They reflect the extent to which stakeholders are linked to and identify with the organization.
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