Employer Branding Implementation and Human Resource Management in Greek Telecommunication Industry
Even though employer branding has its origins back to the 1990s, only after 2001 did
it become a hot topic for human resource (HR) management. Ever since, a series of researchers and professionals have made an effort to understand how the image that job seekers have about employers is shaped and what benefits arise from this bilateral relationship. The Greek business environment delayed adoption of the most recently developed HR techniques.
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