• Bigtincan Staff

As sales enablement evolves, sales enablement specialists must develop their strategies to keep pace with change. In 2020, we’re starting to see formal enablement processes move beyond the well-trodden grounds of aligning sales and marketing teams around a unified content strategy. They’re getting smarter about aligning high-value content with the customer’s path, responding to market changes in record time, and arming all customer-facing employees
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