• World economic forum

Entrepreneurship comes in various shapes and forms across the world. It can be described in many ways: the Organisation for Economic Co-operation and Development (OECD) defines it as “enterprising human action in pursuit of the generation of value, through the creation or expansion of economic activity, by identifying and exploiting new products, processes or markets”.1 In essence, it is about solving problems and addressing gaps in society or markets with a for-profit, customer-driven model.
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