"The Power of HR with the Mind of a Marketer"
What is it that marketers do to attract customers to their product? Quite simply, they create buzz— whether it is through social sites, blogs, online advertising, product information—because they want to attract people who don’t know, or perhaps know little, about them. The goal is to learn more— to become interested in their products or services. They want you to click on their pop-up ad or their site, hoping that their incentives eventually convert you to a loyal repeat-customer.
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