• Franchise Performance Group,

Franchising is a business unto itself. The second a franchisor decides to use franchising as an expansion strategy, they have entered a second line of business with its own set of strategies, tactics and best practices. All franchisors are materially in the same business: maximizing recurring revenue streams. But not every recurring revenue dollar has the same margin attached to it. Successful franchisees make the greatest contribution to recurring revenue.
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